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/ Marketing
Ice.com sees product videos in a new light
To improve its product page design, Ice.com has begun to phase out static images and introduce product description videos for each piece of merchandise. The move has helped Ice.com to reduce its monthly product return rate from 12% to under 9%.
Posted 12/02/2009Mark BrohanPost a comment
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/ Marketing
If the shoe fits, videotape it
With product videos on Shoeline.com boosting conversion by 44% in a test, the retailer plans to expand the program this fall.
Posted 08/22/2008Katie DeatschPost a comment
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/ Marketing
Altrec.com launches interactive product pages to boost holiday sales
A new interactive product viewer page at sports apparel and gear retailer Altrec.com is showing double-digit percentage increases in conversion rates, the retailer says.
Posted 10/30/2003Paul DemeryPost a comment
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/ Technology
What’s a moving picture worth? About 19%, eBags finds
In a classic marketing A/B test, sales were 19% higher for eBags` Professional 22 Upright bag when shoppers were presented with an option to view an online pop-up video product demonstration vs. when they did not receive the option.
Posted 06/13/2003Kurt PetersPost a comment
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/ Technology
HomeDepot.com starts selling in 48 states
Throughout April, HomeDepot.com has gradually expanded its online product offerings to serve 48 states. It offers a different mix of products in different regions.
Posted 04/26/2001Kurt PetersPost a comment
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/ Press Release
New names, new faces, and new markets for Easy2
Cleveland, Ohio. August 2001 -- Easy2.com announces the unveiling of its new name, Easy2 Technologies. This new name reflects the company’s recent successful shift from being a branded consumer destination site to a B-B-C (business-to-business-to-consumer) tutorial provider. A nationwide leader in developing and distributing animated instructional materials, Easy2 Technologies offers three unique products: How-to Tutorials, DemonstraVISION, and...
Posted 08/22/2001
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