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/ Marketing
If the shoe fits, videotape it
With product videos on Shoeline.com boosting conversion by 44% in a test, the retailer plans to expand the program this fall.
Posted 08/22/2008Katie DeatschPost a comment
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/ Technology
American Airlines faces legal headwinds in lawsuit against Google
Airline sues Google over placement of competitors’ ads on search result pages generated by American’s trademarked terms. Google and other search engines have prevailed in similar cases in U.S. courts.
Posted 08/21/2007Don DavisPost a comment
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/ Technology
Judge sets November trial date for American Blinds vs. Google
A U.S. District Court judge has set a date of Nov. 9 for jury selection to begin in American Blinds, Wallpaper & More’s trademark infringement battle against Google.
Posted 05/14/2007Kurt PetersPost a comment
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/ Technology
Utah law could limit competitive keyword search advertising
Utah has enacted a law that could prevent search engines from posting ads from competitors in response to a search for a trademarked brand name. The issue is also before federal courts, where experts say it is likely to be decided.
Posted 04/30/2007Kurt PetersPost a comment
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/ Technology
Judge allows suit against Google to proceed
A United States District Court judge in New York has ordered that a trademark infringement suit brought against Google by American Blind & Wallpaper Factory Inc. can proceed.
Posted 04/20/2007Kurt PetersPost a comment
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/ Marketing
New Danskin web site sporting easier navigation and more product details
Danskin, a fitness, sports and comfort clothes designer, took its customers’ suggestions to heart when redesigning its web site. The new look features better navigation tools and more product information.
Posted 02/14/2007Mark BrohanPost a comment
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/ Marketing
Online custom product buyers are the most desirable, Forrester says
Only 24% of online shoppers have built a custom product online, but they are among the most desirable—affluent opinion leaders who can help guide new product research and development, according to a new Forrester Research Inc. report.
Posted 07/13/2006Paul DemeryPost a comment
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/ Technology
Web-based PIM supports multi-channel marketing, experts say
Web-based product information management systems, which synchronize product information across multiple retail applications, can be crucial in merchants’ efforts to consistently market products through multiple channels, experts say.
Posted 07/14/2005Paul DemeryPost a comment
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/ Technology
Fila’s new Filativa.com fuses fashion and active wear targets
Filativa.com is the next step in Fila’s plans to reinvigorate its online presence under a new management team at parent company Sport Brands International. E-commerce functions are back in-house, and flagship site Fila.com will re-launch in August.
Posted 06/15/2005Kurt PetersPost a comment
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/ Marketing
Altrec.com launches interactive product pages to boost holiday sales
A new interactive product viewer page at sports apparel and gear retailer Altrec.com is showing double-digit percentage increases in conversion rates, the retailer says.
Posted 10/30/2003Paul DemeryPost a comment
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