/ Marketing

JewelMint.com gets ‘The Look’

The trendy jewelry e-retailer launches an online film series and national TV ad campaign.

Posted 01/13/2012Allison EnrightPost a comment

/ Technology

Online, packaging can make a difference for consumers

Viewing packaging graphics and structure influences online buying, a report says.

Posted 01/13/2012Paul Demery3 comments

/ Marketing

Retailers need to prepare for the online video wave

An IR design conference speaker will explain how to create compelling video content.

Posted 01/13/2012Mary Wagner2 comments

Related Searches:Product Video | Invodo | Video Marketing

/ Marketing

Video marketing increases conversions for Advance Auto Parts

The e-retailer says video viewers spend more time on its site than non-viewers.

Posted 12/21/2011Allison Enright1 comments

Related Searches:Video Conversion | Video Marketing | Product Video

/ Technology

Mobile Commerce Forum Report: A wave of sales flows from 2-D bar codes on product packaging

O’Brien Watersports added a Microsoft Tag to the box of its top-selling raft.

Posted 10/11/2011Allison EnrightPost a comment

/ E-Retailers

Overstock continues its rebranding with the purchase of the O.info domain name

The new site, set to launch in 2012, will include buyers’ guides and related information.

Posted 09/21/2011Thad RueterPost a comment

/ Marketing

How digital tools helped refashion Columbia

The apparel company uses videos and scanning to build sales and buzz.

Posted 09/13/2011Allison EnrightPost a comment

Related Searches:Patent | Columbia Sportswear | Columbia

/ Technology

Back-to-school shopping means smartphones and social networks

Deloitte finds that consumers will use mobile devices to seek out price information.

Posted 07/27/2011Thad RueterPost a comment

/ Marketing

IRCE 2011 Report: $500 is all a retailer needs to kick off its online video

Video can help smaller web retailers compete with bigger players, two experts say.

Posted 06/21/2011Bill BriggsPost a comment

/ Marketing

Inexpensive videos boost sales for health products e-retailer Originals By Weber

E-commerce veterans Daniel and Jonathan Thralow launch PR Videos for smaller businesses.

Posted 06/01/2011Allison EnrightPost a comment

Related Searches:Product Video