/ Technology

Mobile Commerce Forum Report: A wave of sales flows from 2-D bar codes on product packaging

O’Brien Watersports added a Microsoft Tag to the box of its top-selling raft.

Posted 10/11/2011Allison EnrightPost a comment

/ E-Retailers

Overstock continues its rebranding with the purchase of the O.info domain name

The new site, set to launch in 2012, will include buyers’ guides and related information.

Posted 09/21/2011Thad RueterPost a comment

/ Marketing

How digital tools helped refashion Columbia

The apparel company uses videos and scanning to build sales and buzz.

Posted 09/13/2011Allison EnrightPost a comment

/ Technology

Back-to-school shopping means smartphones and social networks

Deloitte finds that consumers will use mobile devices to seek out price information.

Posted 07/27/2011Thad RueterPost a comment

/ Marketing

IRCE 2011 Report: $500 is all a retailer needs to kick off its online video

Video can help smaller web retailers compete with bigger players, two experts say.

Posted 06/21/2011Bill BriggsPost a comment

/ Marketing

Inexpensive videos boost sales for health products e-retailer Originals By Weber

E-commerce veterans Daniel and Jonathan Thralow launch PR Videos for smaller businesses.

Posted 06/01/2011Allison EnrightPost a comment

/ E-Retailers

Private sales debut at Amazon.com

Amazon takes on such established flash-sale players as Gilt and HauteLook.

Posted 05/03/2011Zak StamborPost a comment

/ Marketing

Online product videos can boost conversion by 25% or more, an IRCE speaker says

The conference sessions will discuss the pros and cons of various video options.

Posted 04/11/2011Mary WagnerPost a comment

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