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  • B2B companies show gains in key metrics

    / B2B

    B2B companies show gains in key metrics

    From decreases in the number of abandoned shopping carts to increases in profit per order, companies report a general trend toward improved performance in several areas of business-to-business e-commerce operations, Forrester Research reports.

    Posted 03/25/2014Paul DemeryPost a comment

    From decreases in the number of abandoned shopping carts to increases in profit per order, companies report a general trend toward improved performance in several areas of business-to-business e-commerce operations, Forrester Research reports.

    Related Content:B2b | Paul Demery | Andy Hoar

  • Selling online raises profits for B2B companies, study says

    / B2B

    Selling online raises profits for B2B companies, study says

    When executives at 278 companies including manufacturers and distributors were surveyed about their online sales and financial performance, those that conducted sales online through their own and other companies’ e-commerce sites reported profit margins four percentage points higher—17.7% versus 13.3%—compared with companies not selling online.

    Posted 02/18/2014Paul DemeryPost a comment

    When executives at 278 companies including manufacturers and distributors were surveyed about their online sales and financial performance, those that conducted sales online through their own and other companies’ e-commerce sites reported profit margins four percentage points higher—17.7%…

    Related Content:Average Profit Margin | B2b E-commerce | B2b Ecommerce

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