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/ Marketing
Site design optimizing pages deeper inside
Landing page optimization is key. But now site operators also are looking deeper into the site to make improvements that drive gains, Optimost CEO Mark Wachen says.
Posted 09/07/2006Paul DemeryPost a comment
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/ Technology
Less than 10% of Fortune 100 use search engine optimization effectively
The nine well-optimized sites identified in OneUpWeb’s new study represent a surprisingly small increase from the three it cited in a similar study two years ago. Failure to optimize risks market-leader status, the study warns.
Posted 08/31/2004Kurt PetersPost a comment
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/ Technology
ProfitLogic acquires Spotlight Solutions in price optimization market
ProfitLogic’s acquisition of Spotlight Solutions marries the two largest players in web-based price optimization systems.
Posted 09/10/2003Kurt PetersPost a comment
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/ Technology
Old Navy increases average retail prices with optimization system
Old Navy has increased its average retail prices and improved gross margins through a web-based, price optimization system from ProfitLogic, the company said at the Retail Systems conference this week.
Posted 06/10/2003Kurt PetersPost a comment
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/ Press Release
Conversion Rate Optimization Made Easier Through Invesp
Farmington Hills, MI – Getting online visitors to purchase has always been a struggle for online retailers. Conversion rate optimization is the cutting edge science of persuading more e-commerce shoppers to purchase online. Invesp, a Michigan-based e-commerce conversion optimization company has just released Pii – the first ever e-commerce conversion rate optimization software as a service. “Pii is designed to uplift conversion rates 35% within...
Posted 11/05/2009
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/ Press Release
Kenshoo Unleashes Next Generation Portfolio Bid Optimization for SEM
Game-changing capability includes new performance forecasting model San Francisco, CA (June 4, 2009) - Kenshoo Ltd. announced today hybrid hid management capabilities for KENSHOO SEARCH, the enterprise search engine marketing management platform. This new game-changing functionality gives Kenshoo clients the most robust bid optimization technology available today, to gain leverage over their competition through the maximization of their search...
Posted 06/04/2009
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/ Press Release
Lawrence Brothers Supermarkets selects KSS Retail for real-time price modeling and optimization
FLORHAM PARK, N.J.-Jan. 29, 2009-KSS Retail, a leading provider of retail price optimization solutions, announced today that Lawrence Brothers IGA, operators of supermarkets throughout West Texas and New Mexico, has selected KSS Retail for real-time price modeling and optimization. Using the self-learning modeling capabilities of KSS Retail, Lawrence Brothers will provide its merchandising team with the ability to quickly and accurately model,...
Posted 01/28/2009
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/ Press Release
7thOnline Announces New VP Analytics and Optimization Solutions
NEW YORK, Sept. 6 -- 7thOnline, the premier provider of assortment planning and optimization solutions to the apparel, footwear, and accessories community, announced today that the company has named Dr. Saman Hong as VP Analytics and Optimization Solutions. Dr. Hong has worked with 7thOnline on a consulting basis over the past year, and will join the company full-time in this new role. Dr. Hong is responsible for the expansion of 7thOnline`s...
Posted 09/18/2006
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/ Press Release
ProfitLogic Advances Merchandise Optimization Suite to Meet the Need for Better Decision Support throughout the...
New Capabilities Help Retailers Effect More Localized Merchandising Decisions, Fine-tune Inventory Investments, and Gain Improved Insight Into In-Season Merchandise Performance Boston – November 30, 2004 – ProfitLogic, the industry-leading provider of Merchandise Optimization solutions, today announced major advances in its Merchandise Optimization Suite to help retailers make better assortment, allocation, promotion and pricing decisions. These...
Posted 12/01/2004
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