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/ Marketing
Piperlime will strut down “Project Runway”
Gap Inc.’s Piperlime.com has teamed with reality TV series “Project Runway.”
Posted 07/22/2010Nesli KarakusPost a comment
Related Searches:Piperlime
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/ E-Retailers
Microsites offer a macro search marketing boost at Liz Claiborne
Since using a supplemental microsite to feature new styles and connect with customers, apparel retailer and manufacturer Liz Claiborne has seen increases in conversion and sales. Another dividend: a better ROI on paid search marketing.
Posted 09/17/2008Bill BriggsPost a comment
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/ E-Retailers
Bluefly sales buzz higher in the second quarter
Web sales for online apparel retailer Bluefly Inc. rose by 7.9% in the second quarter and 11.2% for the first six months of the year. The company’s Q2 net loss also declined slightly to $2 million.
Posted 08/20/2008Bill BriggsPost a comment
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/ E-Retailers
BlueFly.com signs marketing deal with “Project Runway” reality TV series
Bluefly.com is teaming up with Bravo TV’s “Project Runway” to give the show’s winning designer an exclusive opportunity to sell the creations on its web site, which features designer brands and fashion trends.
Posted 11/08/2007Paul DemeryPost a comment
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Bluefly.com reaches its target audience through the mass media
Bluefly.com has found a way to reach its target audience—fashion-conscious, obsessive shoppers—using traditional mass media, such as television, radio and print.
Posted 12/29/2006Bill BriggsPost a comment
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