/ E-Retailers

Zazzle and Keds tie the knot on shoe customization

Zazzle.com Inc. is helping Keds introduce product customization and personalization to Keds.com. Keds has launched Keds Studio, a web program that lets shoppers design graphics for their own original Keds’ Champions, a lace-up and canvas gym shoe.

Posted 08/08/2008Katie DeatschPost a comment

Run faster, jump higher, be cooler

When you’re a company known for basic canvas sneakers, it’s hard to cultivate an image of coolness. But Keds Inc. is hoping to pull off an image change with a micro-website featuring actress Mischa Barton, star of the Fox TV series “The OC” and the epitome of cool for many young women.

Posted 09/01/2005Internet RetailerPost a comment