/ Marketing

Twitter adds new targeting tools for self-service advertisers

Smaller advertisers gain access to tools previously reserved for larger players.

Posted 03/19/2013Zak StamborPost a comment

Related Searches:Golf | Promoted Tweets

/ Marketing

Frequent Twitter users buy more online

Exposure to retailers’ tweets increases the likelihood of online purchases, Twitter says.

Posted 11/21/2012Zak StamborPost a comment

/ Marketing

Twitter rolls out targeted tweets

Marketers can now send tweets to specific subsets of consumers.

Posted 07/19/2012Zak StamborPost a comment

Related Searches:Promoted Tweets | Twitter Ads

/ Marketing

Twitter rolls out mobile ads

The microblogging service brings Promoted Tweets to mobile devices.

Posted 03/20/2012Zak StamborPost a comment

Related Searches:Promoted Tweets

/ Marketing

Marketers will spend $2.74 billion on social marketing this year

Facebook accounts for 73% of that spending, which will increase 76% by 2013.

Posted 11/09/2011Zak StamborPost a comment

Related Searches:Social Marketing

/ Marketing

Twitter expands the reach of Promoted Tweets

Retailers can use the tool to reach consumers who don’t follow their brands.   

Posted 10/31/2011Zak StamborPost a comment

/ Technology

Twitter buys an online ad company

The AdGrok acquisition is the second deal in eight days for the microblogging site.

Posted 06/01/2011Zak StamborPost a comment

/ Marketing

Social media ad spending will hit $8.3 billion in 2015

Facebook display ads will account for most of that spending, a report says.

Posted 05/04/2011Zak StamborPost a comment

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