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  • Car shoppers now kick tires via the web

    / Technology

    Car shoppers now kick tires via the web

    A new report from the Interactive Advertising Bureau says automotive shoppers are more likely to own smartphones and tablets and research products online regularly than are other shoppers. Consumers planning to buy cars are more likely to respond to digital marketing than are other shoppers.

    Posted 01/13/2014Madeline C. AndrePost a comment

    A new report from the Interactive Advertising Bureau says automotive shoppers are more likely to own smartphones and tablets and research products online regularly than are other shoppers. Consumers planning to buy cars are more likely to respond to digital marketing than are other shoppers.

    Related Content:Automotive | Auto

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