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Stronger links from content to related products boost sales at ShopPBS.com
Initially holding commerce at arm’s length, PBS finds that viewers see more direct linkage of content to product as a customer service.
Posted 10/14/2002Kurt PetersPost a comment
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New Class of Merchants
The web is opening the retailing business to many that never thought of themselves as merchants—including professional sports teams, arts groups and other affinity organizations.
Posted 10/31/2002Internet RetailerPost a comment
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