/ Marketing

Simplified site design boosts conversions and traffic for a candle retailer

Many sites boost conversion rates by adding features, such as customer reviews, but ScentsandSprays.com is finding success by cutting features and simplifying site design, says Kevin Richards, CEO of VenturaWebDesign.com, site owner.

Posted 08/21/2009Katie DeatschPost a comment

/ Technology

Web measurement firm comScore reports record revenue, but lower net income

The company had second quarter revenue of $31.4 million, up 9% from last year. But net income declined 29% to $1.2 million.

Posted 08/04/2009Katie DeatschPost a comment

/ Technology

Post the good, the bad and the ugly in customer reviews, Dell and evo say

Displaying negative ratings and reviews can drive sales and make a web retailer look more legitimate in the eyes of online shoppers, a pair of marketing managers from Dell and sports gear retailer evo told session attendees at IRCE.

Posted 06/18/2009Paul DemeryPost a comment

Related Searches:Evogear

/ Marketing

Comparison shopping tool could boost eBay’s conversion rates

“Compare on eBay,” a shopping tool eBay is designing to divert traffic from sites like Amazon and Google, could boost the company`s conversion rates and lower its cost to acquire new customers, one analyst says.

Posted 06/02/2009Katie DeatschPost a comment

Related Searches:Ebay Customer Acquisition Cost

/ E-Retailers

VistaPrint reports 21% growth, deal with FedEx and e-mail marketing service

The online retailer of printing and other marketing services for small businesses will sell through the 1,600 stores of FedEx Office. The company is introducing its own e-mail marketing software and services for small businesses.

Posted 05/01/2009Don DavisPost a comment

/ Marketing

BorderJump offers e-retailers a new way to sell into Latin America

With joint venture partner Aeropost International Services, Nashville-based BorderJump provides U.S. online retailers the simplicity of domestic shipments when shipping to customers in Latin America, BorderJump CEO Bobby Frank says.

Posted 03/24/2009Katie DeatschPost a comment

Related Searches:Landed Cost Shipping

/ Technology

eBay, Wal-Mart and Target top retailer name searches in November

The term “ebay” was searched more than 17.5 million times, “walmart” almost 8.5 million times and “target” nearly 4.8 million times, according to Nielsen Online.

Posted 01/09/2009Katie DeatschPost a comment

/ E-Retailers

Apple’s iTunes announces lower priced, restriction-free music

Apple announced yesterday changes to its iTunes digital download store. The retailer is removing its previous restrictions on how music could be shared and played, and it announced lower prices for most songs.

Posted 01/07/2009Bill BriggsPost a comment