/ Technology

Publisher defends decision to offer Amazon early exclusive on Obama book

Chelsea Green Publishing will offer its new book on Barack Obama exclusively on Amazon.com for three weeks, with Monday’s launch scheduled to coincide with the opening of the Democratic National Convention.

Posted 08/20/2008Katie DeatschPost a comment

/ E-Retailers

Textbook e-retailers partner to offer buy and rent options

Biblio, which sells textbooks and other tomes, and Chegg, which rents textbooks, are partnering to give college students different options during the impending textbook season.

Posted 08/05/2008Katie DeatschPost a comment

/ Marketing

Self-publishing company Lulu heads Down Under

Lulu.com, an online retailer that helps independent authors design and publish their works, has added a printer in Australia to serve customers in Southeast Asia, Australia and New Zealand.

Posted 07/21/2008Katie DeatschPost a comment

/ Marketing

Martha Stewart is cooking up a new e-commerce strategy

Martha Stewart Living Omnimedia plans to sell directly through its web site by 2009, says president and CEO Susan Lyne. She says the company previously lost money on e-commerce, and plans to use a third-party to manage the new business.

Posted 05/27/2008Katie DeatschPost a comment

/ Technology

Alluring text gets beautiful response

Allure magazine made readers an offer: $100 worth of beauty products for $19.95. The sampler bags sold out in 36 hours, with readers becoming buyers via text messages.

Posted 05/01/2008Katie DeatschPost a comment

/ Technology

Internet retailer adds a laugh track in deal with National Lampoon

E-retailer and online content publisher BOOMj has signed a deal to create an online store for comedy organization National Lampoon.

Posted 04/11/2008Katie DeatschPost a comment

/ Marketing

Barnes & Noble site sorts information into ‘how-to’ guides

Consumers seeking guidance on activities from playing poker to investing can turn to Quamut.com, an informational web site from Barnes & Noble that aims to provide clear-eyed directions in the form of a chart. The site will be supported by display ads.

Posted 03/26/2008Mark BrohanPost a comment

/ E-Retailers

Discovery pushes its TV-Internet plans with purchase of HowStuffWorks.com

As part of a move to get more unique, entertaining and educational video content on its web sites, Discovery Communications Inc. has agreed to acquire HowStuffWorks.com, which garners about 11 million unique monthly visitors, Discovery said today.

Posted 10/15/2007Don DavisPost a comment

Amazon’s CustomFlix renames itself CreateSpace for broader on-demand market

CustomFlix Labs, a unit of Amazon.com that produces CDs and DVDs on an on-demand basis for publishing clients, has changed its name to CreateSpace to reflect its move beyond movies to include additional content like music and books.

Posted 08/06/2007Kurt PetersPost a comment

/ Marketing

New search platform lifts conversions and basket size at Rockler.com

Progress EasyAsk Search technology connects shoppers with a larger number of relevant products on Rockler.com – even those they weren’t thinking of when logging on.

Posted 07/24/2007Don DavisPost a comment