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  • Offering consumers on smartphones a choice: Mobile site or desktop site

    / Mobile Commerce

    Offering consumers on smartphones a choice: Mobile site or desktop site

    Collectibles merchant Swarovski was anxious to launch a mobile commerce web site last year. To hasten the process, it launched a mobile site without mobile checkout as an interim solution. It offers some, but not all, customers on smartphones a choice between the mobile site and the desktop site. Swarovski has its reasons, offering other anxious retailers food for thought.

    Posted 04/03/2014Bill SiwickiPost a comment

    Collectibles merchant Swarovski was anxious to launch a mobile commerce web site last year. To hasten the process, it launched a mobile site without mobile checkout as an interim solution. It offers some, but not all, customers on smartphones a choice between the mobile site and the desktop site.…

    Related Content:Mobile Site

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