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Taking it to the streets

Wal-Mart and Procter & Gamble embrace scan-and-shop mobile commerce in street effort.

Posted 07/02/2012Katie DeatschPost a comment

Wal-Mart and Procter & Gamble embrace scan-and-shop mobile commerce in street effort.

Whether retailers like it or not, consumers use smartphones in stores to check prices

Store retailers have no choice but to participate in the trend of consumers using mobile devices in stores to compare prices with other retailers over the web, a new study says. For example, stores can place QR codes in product displays to let shoppers get more details and provide mobile apps to extend special in-store offers.

Posted 12/31/2011Zak StamborPost a comment

Store retailers have no choice but to participate in the trend of consumers using mobile devices in stores to compare prices with other retailers over the web, a new study says. For example, stores can place QR codes in product displays to let shoppers get more details and provide mobile apps to…

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