Quality Score on Internet Retailer

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/ Marketing

Quality score assessment can lead to successful paid search campaigns

Christopher Kenney, associate manager for search for VistaPrint, will talk at the Internet Retailer Conference about how consistent quality scores on Google can keep paid search spending in line with expectations.

Posted 05/24/2010Internet RetailerPost a comment

Christopher Kenney, associate manager for search for VistaPrint, will talk at the Internet Retailer Conference about how consistent quality scores on Google can keep paid search spending in line with expectations.

/ Marketing

Search marketers should test Google’s new dynamic ad copy, expert says

A new system for dynamically changing content in Google search ads could be a boon to marketers who want to manage timed promotions, search marketing expert George Michie says.

Posted 04/15/2010Paul DemeryPost a comment

A new system for dynamically changing content in Google search ads could be a boon to marketers who want to manage timed promotions, search marketing expert George Michie says.

/ Technology

Google’s new Campaign Insights tool measures brand exposure in display ads

Campaign Insights lets advertisers calculate the lift in search activity and site visits from Google Network display ad campaigns.

Posted 10/29/2009Paul DemeryPost a comment

Campaign Insights lets advertisers calculate the lift in search activity and site visits from Google Network display ad campaigns.

/ Technology

What changes to Google AdWords mean for pay-per-click advertisers

Google announced this week changes in how it determines which ads appear on search results pages and in what order. The changes could benefit newer advertisers, says one search expert. But pay-per-click ad prices may go up with the rules, says another.

Posted 09/16/2008Katie DeatschPost a comment

Google announced this week changes in how it determines which ads appear on search results pages and in what order. The changes could benefit newer advertisers, says one search expert. But pay-per-click ad prices may go up with the rules, says another.

/ Technology

Google ranks search ads on page load time, making simplicity a virtue

Google will start ranking search ads in mid-June on how fast a landing page loads. Advertisers that have lots of third-party content, such as ads or tracking tags from analytics vendors, may suffer, says Imad Mouline, chief technology officer at Gomez.

Posted 05/23/2008Katie DeatschPost a comment

Google will start ranking search ads in mid-June on how fast a landing page loads. Advertisers that have lots of third-party content, such as ads or tracking tags from analytics vendors, may suffer, says Imad Mouline, chief technology officer at Gomez.

/ Technology

New Gomez service tests landing page performance

Gomez introduced the service in response to an announcement by Google that it would penalize advertisers whose landing pages load slowly. Those advertisers will have to pay more to maintain their positions on Google search results pages.

Posted 03/18/2008Katie DeatschPost a comment

Gomez introduced the service in response to an announcement by Google that it would penalize advertisers whose landing pages load slowly. Those advertisers will have to pay more to maintain their positions on Google search results pages.

/ Technology

How Google Checkout helps win over shoppers for UBid.com

Adding the Google Checkout icon to ads on search pages increased conversion by 27% for uBid.com. But it’s not because the icon draws more eyeballs to the ads, suggests a study by search marketing firm SendTec and eye-tracking specialist Eyetools.

Posted 01/03/2008Paul DemeryPost a comment

Adding the Google Checkout icon to ads on search pages increased conversion by 27% for uBid.com. But it’s not because the icon draws more eyeballs to the ads, suggests a study by search marketing firm SendTec and eye-tracking specialist Eyetools.

Search optimization program lifts sales by 10% at Jtgateoperators.com

Jtgateoperators.com attributes most of a 10% lift in revenue since February to page optimization that’s boosting the site’s pages higher in natural search results.

Posted 09/25/2007Don DavisPost a comment

Jtgateoperators.com attributes most of a 10% lift in revenue since February to page optimization that’s boosting the site’s pages higher in natural search results.

Google Checkout retailers say icon boosts click-through and conversion

Several retailers that accept the Google Checkout payment option say consumers are clicking on paid search ads more often because of the Google Checkout icon on those ads. And just having the Google Checkout icon, some believe, helps their ads stand out.

Posted 09/04/2007Don DavisPost a comment

Several retailers that accept the Google Checkout payment option say consumers are clicking on paid search ads more often because of the Google Checkout icon on those ads. And just having the Google Checkout icon, some believe, helps their ads stand out.

/ Technology

Google dials up quality score algorithms and marketers feel the effects

Google gets most of marketers’ search spend with ever-changing quality score algorithms that improve search for users but place demands on marketers, report says.

Posted 07/20/2007Don DavisPost a comment

Google gets most of marketers’ search spend with ever-changing quality score algorithms that improve search for users but place demands on marketers, report says.

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