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Adorama.com uses a Q&A tool to spark conversations about products
The tool enables customers to guide other shoppers seeking to buy photo gear.
Posted 07/26/2011Zak StamborPost a comment
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How Emitations uses a question-and-answer tool to spark conversations
90% of the retailer’s questions attract at least one answer from other shoppers.
Posted 02/23/2011Zak StamborPost a comment
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