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/ Technology
Advertisers oppose Mozilla’s proposed privacy changes
Mozilla’s Firefox web browser could block tracking cookies by default.
Posted 03/14/2013Amy DustoPost a comment
Related Searches:Furniture | Privacy | Online Furniture Sales
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/ Marketing
U.S. online ad spending increases 23% in the first half of 2011
Advertisers spent a record $14.9 billion, with display accounting for 37%.
Posted 09/28/2011Thad RueterPost a comment
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/ Technology
A consumer advocacy group calls for federal action on web advertising
Consumer Watchdog slams ad industry’s self-regulation effort.
Posted 08/29/2011Thad RueterPost a comment
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/ Technology
An online advertising group’s CEO returns after a short time at Time
After one month at Time Inc., Randall Rothenberg returns to the Interactive Advertising Bureau.
Posted 02/28/2011Zak StamborPost a comment
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/ Technology
Online advertising group is about to lose its CEO
The Interactive Advertising Bureau’s Randall Rothenberg will join Time Inc.
Posted 12/13/2010Allison EnrightPost a comment
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/ Technology
‘Ghostery’ is watching: Online ad industry pushes privacy self-regulation
The voluntary policies pave the way for industry enforcement early next year.
Posted 10/04/2010Paul DemeryPost a comment
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/ Technology
Internet ad revenue drops 5% in first quarter
Internet advertising revenue dropped 5% year over year in the first quarter to $5.5 billion from $5.8 billion, according to a report from the Interactive Advertising Bureau and consultants PricewaterhouseCoopers.
Posted 06/05/2009Katie DeatschPost a comment
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/ Technology
Online ad revenue grew 11% year over year in Q3, the IAB reports
Internet advertising revenue in the third quarter grew 11% over Q3 a year ago, reaching $5.9 billion, reports The Interactive Advertising Bureau and PricewaterhouseCoopers. In spite of the economy, quarterly revenue was the second highest ever.
Posted 11/21/2008Katie DeatschPost a comment
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/ Press Release
IAB Advances the Conversation, Releases Social Advertising Best Practices
Industry’s First Roadmap for Realizing Platform’s Advertising Potential New York, NY (May 18, 2009) -Social media allows consumers to interact with brands and become marketing messengers themselves-leading to the transformation of what was once a one-way communication from brands to consumers into a two-way, ongoing conversation. To define the key elements of social advertising and showcase best practices for consumer control and privacy, the...
Posted 05/19/2009
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/ Press Release
THE INTERACTIVE ADVERTISING BUREAU ISSUES RICH MEDIA MEASUREMENT GUIDELINES
Guidelines Determine Impression Methodology for Popular Ad Formats NEW YORK, NY (December 20, 2007) - The Interactive Advertising Bureau (IAB) today announced the release of the final Rich Media Measurement Guidelines, following a 30-day public comment period. The guidelines determine at which point a rich media ad impression is counted. Rich media ads are in formats that permit users to interact with them, as opposed to simply being animated....
Posted 12/20/2007
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