/ Technology

Majority of companies can’t prove online ROI, survey finds

A cross-industry executive survey by Brulant -- of which retailers constituted two-thirds -- finds that 56% can’t demonstrate definitive ROI for their online channel.

Posted 11/22/2006Mark BrohanPost a comment

/ Technology

Companies still underinvesting in site search, Jupiter survey finds

56% of companies surveyed still use homegrown site search tools, while 28% use those that are open-sourced based. In contrast to leading packaged solutions, such tools are comparatively less likely to provide satisfying search results.”

Posted 07/28/2005Kurt PetersPost a comment

Sharper Image boosts online sales from paid search by 128% over a year

Under a paid search marketing program developed with icrossing, SharperImage.com boosts sales from paid search by 89% over its program goal. Average ROI, a figure calculated to roll up spending, profit margin and merchandise returns, is up 35% to 1.64.

Posted 09/23/2004Kurt PetersPost a comment

/ Technology

It’s been three years and retailers are still focused on ROI, panelists say

Retail executives focus on ROI now that they have a greater understanding of what technology can do, speakers at Keynote Systems’ Global Internet Performance Conference said yesterday.

Posted 10/28/2003Kurt PetersPost a comment

Brands risk confusion with multiple return policies on Amazon, analysts say

Retailers like ToysRUs.com and Target.com who sell through Amazon.com run the risk of confusing customers with multiple returns policies, an analyst says.

Posted 06/06/2003Kurt PetersPost a comment

Online returns are lower than catalog, says new study

The return rate for online retail purchases is lower than that for catalogs, returns processor ReturnCentral says.

Posted 05/23/2002Kurt PetersPost a comment

Return Exchange scales up for reverse logistics market with NewRoads deal

Retailers are looking to specialists to grapple with returns and no wonder: on their own, some recover a mere 10% on returned goods.

Posted 12/19/2001Kurt PetersPost a comment

A new way to handle e-returns is growing in Lillian Vernon`s laboratory

Lillian Vernon’s experiment with returns to neighborhood mail centers could change the way e-retailers treat returns--and make returns more efficient.

Posted 02/02/2001Internet RetailerPost a comment