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/ Marketing
Virtual farmers market will let UK shoppers buy real produce
After a short run on Second Life, Virtualfarmersmarketuk.com will reopen in January on a new platform where consumers can actually buy produce.
Posted 09/22/2009Katie DeatschPost a comment
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/ E-Retailers
Barnes & Noble shoppers now can create ‘literary identities’ online
Barnes & Noble’s online consumers now can create their own personal profile pages online to share books they are reading, along with their favorite music and movies. Free personal profile features include a pen name, an avatar and a virtual library.
Posted 10/29/2008Bill BriggsPost a comment
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/ Marketing
Conversions increase 30% at redesigned Junonia.com
Conversions at Junonia.com have increased 30% year-over-year since the retailer of plus-size active wear for women implemented interactive shopping features as part of a recent redesign, Junonia says.
Posted 06/14/2007Paul DemeryPost a comment
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Sears hits home as it explores the virtues of virtual marketing
Sears Holdings Corp., in partnership with IBM Corp., last month moved further into the virtual world when it opened a prototype 3-D showroom called the “Sears Virtual Home” on Second Life. Second Life is a multi-player virtual world where people interact, play, do business and communicate online.
Posted 02/01/2007Internet RetailerPost a comment
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