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Rebecca Lieb, Last 2 Months

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  • If nobody sees an ad, does it count? Not to Facebook

    / E-Retailers

    If nobody sees an ad, does it count? Not to Facebook

    The approach, called ‘viewed impressions,’ differs from how many publishers charge for ‘served impressions,’ ads consumers don’t glimpse.

    Posted 02/19/2015Zak StamborPost a comment

    The approach, called ‘viewed impressions,’ differs from how many publishers charge for ‘served impressions,’?ads consumers don’t glimpse.
  • A super Sunday for social media

    / Marketing

    A super Sunday for social media

    More than 65 million consumers posted on Facebook while watching the Super Bowl. More consumers looked at social networks during the game, giving marketers more ways to target shoppers—and in at least one case to repel them.

    Posted 02/02/2015Zak StamborPost a comment

    More than 65 million consumers posted on Facebook while watching the Super Bowl. More consumers looked at social networks during the game, giving marketers more ways to target shoppers—and in at least one case to repel them.
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