/ Marketing

Facebook amps up its ad arsenal

The social network plans to buy Microsoft Corp.’s Atlas Advertiser Suite.

Posted 02/28/2013Zak StamborPost a comment

/ Marketing

Facebook goes live with real-time ad bids

OnlineShoes.com’s Facebook Exchange ads produce a user click-through rate of more than 15%.

Posted 09/13/2012Zak Stambor1 comments

Related Searches:Facebook Exchange | Lieb

/ Marketing

Facebook will offer real-time ad bidding

Marketers can retarget consumers based on their off-Facebook browsing.

Posted 06/15/2012Zak StamborPost a comment

Related Searches:Facebook Exchange

/ Marketing

Facebook’s average ad price increased 18% last year

And a new report finds that Facebook ad click growth increased 105% in Q4.

Posted 02/02/2012Zak Stambor1 comments

Related Searches:Facebook Q4 | Online Auctions Market Share

Getting attention

Retailers leverage what social networks know about their users to target shoppers with ads.

Posted 03/01/2013Zak StamborPost a comment

Related Searches:Convertro