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Assurz.com tests refund guarantee program for online shoppers
A program offering 100% refunds to subscribers for returns of online purchases is getting a trial run through January. Assurz.com guarantees a full refund if a retailer doesn’t return or exchange merchandise in a manner satisfactory to the customer.
Posted 12/28/2006Bill BriggsPost a comment
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Which customers are most vulnerable to attrition? The first-time customer who buys something that is not what she expected. “The stakes are really high with a first-time customer who has to make a return,” says Jonathan Dampier, vice president of marketing for Austin, Tex.-based Newgistics Inc., provider of return services to online retailers. “Our 50+ retail clients tell us that the first-time buyer who makes a return has the highest attrition...
Posted 01/03/2005Internet RetailerPost a comment
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