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  • W.W. Grainger kicks up performance of non-branded search ads

    / B2B

    W.W. Grainger kicks up performance of non-branded search ads

    With new paid-search campaigns it ran in the fourth quarter of last year, the distributor of maintenance, repair and operations products increased by about tenfold conversion rates and click-through rates on ads not based on Grainger brand keywords, vice president of digital marketing Parvez Patel says.

    Posted 04/15/2014Paul DemeryPost a comment

    With new paid-search campaigns it ran in the fourth quarter of last year, the distributor of maintenance, repair and operations products increased by about tenfold conversion rates and click-through rates on ads not based on Grainger brand keywords, vice president of digital marketing Parvez Patel…

    Related Content:Grainger

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