/ Technology

iProspect expands its range with acquisition

Search engine marketing firm iProspect has acquired search and interactive marketing agency Range Online Media. Range’s clients include Calvin Klein, Macys.com and Toshiba. The companies did not reveal the purchase price.

Posted 09/11/2008Katie DeatschPost a comment

/ E-Retailers

Kim Gnatt joins Benchmark Brands as vice president of Internet marketing

Gnatt will oversee digital marketing initiatives, such as e-mail, paid search, search engine optimization, contextual advertising, affiliate marketing and social media. She previously was employed at Home Depot.

Posted 04/28/2008Katie DeatschPost a comment

ChannelAdvisor launches new paid search campaign management product

SearchAdvisor manages and optimizes search campaigns across multiple engines in one interface. The tool lets e-retailers set rules for margin-based bid management.

Posted 02/06/2007Kurt PetersPost a comment

MoreVisibility promotes April Nelson to director of client strategy

MoreVisiblility, a provider of search engine marketing and optimization services, has promoted April Nelson to the new position of director of client strategy. Nelson is a former Internet marketing specialist at online retailer Levenger Co.

Posted 07/31/2006Paul DemeryPost a comment

Delightful Deliveries searches for a new search marketing company

As part of a plan to more than double 2005 web sales to $8 million, Delightful Deliveries is expanding its search engine marketing program by using an outside agency, says CEO Eric Lituchy.

Posted 07/26/2005Kurt PetersPost a comment

Search engine marketing spending will hit $11.6 billion by 2010, Forrester

Search engine marketing will grow by 33% this year, with growth slowing to 10% annually by 2010, when spending will hit $11.6 billion, according to a new report from Forrester Research.

Posted 05/04/2005Paul DemeryPost a comment

Right This Way

Successful search engine marketing no longer stops at a retail site’s front door—it carries shoppers deep into the store.

Posted 08/30/2004Internet RetailerPost a comment

Supersizing Search

Search is e-retailing’s newest path to gold, but mapping out the right route is more complicated than ever.

Posted 08/28/2003Internet RetailerPost a comment