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1 - 10 of 23 Results

  • / Marketing

    Marketers will spend 43% more on search engine optimization this year

    Spending for search engine optimization is expected to increase by 43% this year, with 52% of companies saying they will spend more than in 2009, according to a report by Econsultancy.com and the Search Engine Marketing Professional Organization.

    Posted 04/15/2010Paul DemeryPost a comment

    Spending for search engine optimization is expected to increase by 43% this year, with 52% of companies saying they will spend more than in 2009, according to a report by Econsultancy.com and the Search Engine Marketing Professional Organization.
  • / Press Release

    SearchForce Adds Support for Image Ads to its Search Engine Management and Bid Optimization Platform

    New Enhancements Center upon Specific Placement and Associated Measurement of Contextual Image Ads on Google San Mateo, CA – July 27, 2009 – SearchForce announced today that it’s the first search engine marketing and bid optimization company to add support for content-rich image ads. SearchForce’s intelligent SEM management platform now allows users to dictate specific placement of image ads within Google’s network, as well as bid optimization,...

    Posted 08/05/2009

    New Enhancements Center upon Specific Placement and Associated Measurement of Contextual Image Ads on Google San Mateo, CA – July 27, 2009 – SearchForce announced today that it’s the first search engine marketing and bid optimization company to add support for content-rich image ads.…
  • / Press Release

    Yield Software Launches Complete Web Marketing Suite

    Comprehensive Suite Improves Ability of Businesses to Efficiently Manage and Optimize Paid Search, Natural Search and Landing Pages across Major Search Engines SAN MATEO, CA-March 31, 2009-Yield Software (http://www.yieldsoftware.com) has announced the launch of the Yield Web Marketing Suite, introducing a simplified way to drive new internet traffic and revenues at a low overall cost. The company will be demonstrating its new cloud-based...

    Posted 03/31/2009

    Comprehensive Suite Improves Ability of Businesses to Efficiently Manage and Optimize Paid Search, Natural Search and Landing Pages across Major Search Engines SAN MATEO, CA-March 31, 2009-Yield Software (http://www.yieldsoftware.com) has announced the launch of the Yield Web Marketing Suite,…
  • / Technology

    Super Bowl ad strategy integrates TV with online campaigns, Google says

    70% of Super Bowl advertisers ran supporting search ads last year. Search traffic will be heaviest during and after the game, Google notes in its Retail Advertising Blog.

    Posted 01/29/2009Paul DemeryPost a comment

    70% of Super Bowl advertisers ran supporting search ads last year. Search traffic will be heaviest during and after the game, Google notes in its Retail Advertising Blog.
  • / Press Release

    SearchForce releases enhancements that increase effectiveness of keyword ad spending

    Updated web-hosted technology delivers an industry first – integration of placement targeting with conversion tracking and bid optimization delivering the first end-to-end optimization solution. San Mateo, CA – September 30th, 2008 – SearchForce, the industry’s leading hosted search engine marketing and optimization platform announced the release of SearchForce 3.0. The centerpiece of the release is the ability to increase ROI by combining...

    Posted 10/15/2008

    Updated web-hosted technology delivers an industry first – integration of placement targeting with conversion tracking and bid optimization delivering the first end-to-end optimization solution. San Mateo, CA – September 30th, 2008 – SearchForce, the industry’s leading hosted search engine…
  • / Technology

    iProspect expands its range with acquisition

    Search engine marketing firm iProspect has acquired search and interactive marketing agency Range Online Media. Range’s clients include Calvin Klein, Macys.com and Toshiba. The companies did not reveal the purchase price.

    Posted 09/11/2008Katie EvansPost a comment

    Search engine marketing firm iProspect has acquired search and interactive marketing agency Range Online Media. Range’s clients include Calvin Klein, Macys.com and Toshiba. The companies did not reveal the purchase price.
  • / E-Retailers

    Kim Gnatt joins Benchmark Brands as vice president of Internet marketing

    Gnatt will oversee digital marketing initiatives, such as e-mail, paid search, search engine optimization, contextual advertising, affiliate marketing and social media. She previously was employed at Home Depot.

    Posted 04/28/2008Katie EvansPost a comment

    Gnatt will oversee digital marketing initiatives, such as e-mail, paid search, search engine optimization, contextual advertising, affiliate marketing and social media. She previously was employed at Home Depot.
  • ChannelAdvisor launches new paid search campaign management product

    SearchAdvisor manages and optimizes search campaigns across multiple engines in one interface. The tool lets e-retailers set rules for margin-based bid management.

    Posted 02/06/2007Kurt PetersPost a comment

    SearchAdvisor manages and optimizes search campaigns across multiple engines in one interface. The tool lets e-retailers set rules for margin-based bid management.
  • / Press Release

    Reprise Media Expands Management Team, Doubles Sales Organization

    New York City – December 19, 2006 - Reprise Media, the industry`s largest independent search engine marketing services firm, today announced the addition of four new members to its management team, as well as the doubling of the size of its corporate sales organization. These new additions come at the end of a year in which Reprise Media grew its staff by nearly fifty percent. "Search is a young and extremely competitive industry. Finding and...

    Posted 12/27/2006

    New York City – December 19, 2006 - Reprise Media, the industry`s largest independent search engine marketing services firm, today announced the addition of four new members to its management team, as well as the doubling of the size of its corporate sales organization. These new additions come…
  • / Press Release

    Search Marketing and Web Design Firm Enables RSS Content Syndication for Clients

    Grantastic Designs Chooses Pressfeed as RSS and Social Media Partner PASADENA, Calif.--Dec. 5, 2006--Grantastic Designs, a leading web design and search engine marketing firm, has chosen PRESSfeed as their strategic partner to provide RSS feeds, web content syndication and social media options for their clients. "Successful site development and marketing is a careful process, not a series of gimmicks, shortcuts or quick fixes," said Grant...

    Posted 12/05/2006

    Grantastic Designs Chooses Pressfeed as RSS and Social Media Partner PASADENA, Calif.--Dec. 5, 2006--Grantastic Designs, a leading web design and search engine marketing firm, has chosen PRESSfeed as their strategic partner to provide RSS feeds, web content syndication and social media options for…

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