/ Technology

The Super Bowl’s social ‘buzz’ scores higher this year

Online social network mentions of the game’s ads increase 24%, Zeta Interactive says.

Posted 02/06/2012Paul DemeryPost a comment

Related Searches:Skechers

/ E-Retailers

Performance Bike hires a former Victoria’s Secret exec to head e-commerce

Andy Kennemer aims to help the e-retailer expand mobile technology and social marketing.

Posted 01/17/2012Stefany MoorePost a comment

Related Searches:Performance Bicycle | Performance Bike

/ Technology

Microsoft opens its 2-D bar code system to rival QR codes

Experts see this as a tacit acknowledgment that QR has become the standard.

Posted 12/13/2011Bill Siwicki5 comments

Related Searches:Qr

/ E-Retailers

With its new site, Amazon bets on tablets

The new design of Amazon.com emphasizes the search bar and touch screen capabilities.

Posted 09/09/2011Allison EnrightPost a comment

/ Marketing

Flag on the play

Super Bowl TV ads generated online buzz, but some companies fumbled in their digital plays, one analyst says. Focused on brand building, few retailers successfully promoted their online presences, missing out on deeper engagement with consumers.

Posted 02/07/2011Allison EnrightPost a comment

Related Searches:Teleflora

/ Marketing

Pulling together common web design themes

A web design conference speaker will highlight e-commerce trends.

Posted 12/01/2010Bill SiwickiPost a comment

/ Marketing

Speakers call out winners and works in progress among mobile apps

Amazon, Best Buy and Target apps stand out for simplicity and convenience, experts say.

Posted 10/13/2010Mary WagnerPost a comment

/ E-Retailers

Procter & Gamble sells on Facebook with help from Amazon

The manufacturer is selling diapers and more via its Pampers Facebook page.

Posted 10/01/2010Katie DeatschPost a comment

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