/ Marketing

Facebook will offer real-time ad bidding

Marketers can retarget consumers based on their off-Facebook browsing.

Posted 06/15/2012Zak StamborPost a comment

Related Searches:Facebook Exchange

/ Technology

KegWorks.com tests do-it-yourself retargeting

The e-retailer of beer and bar equipment is placing ads via the Adblade ad network.

Posted 06/12/2012Allison EnrightPost a comment

/ Marketing

StubHub uses customer data to fuel online ads

The ticket marketplace links customers’ interactions to display ads.

Posted 05/15/2012Allison Enright1 comments

Related Searches:Crm | Retargeting | Stubhub

/ Technology

Online shoppers are hesitant to accept web cookies

Only 23% are eager to use the marketing technology, a survey says.

Posted 04/18/2012Allison EnrightPost a comment

/ Marketing

Abt and Crutchfield figure out how to boost the power of display ads

The secret is targeting consumers who’ve visited certain web sites.

Posted 04/17/2012Paul DemeryPost a comment

Related Searches:Abt Electronics | Retargeting | Abt

/ Technology

Targeted web ad provider SteelHouse raises $6.3 million

Steelhouse enables e-retailers to customize offers based on online shopping behavior.

Posted 12/08/2011Stefany MoorePost a comment

Related Searches:Beyond The Rack | Retargeting | Steelhouse

/ Technology

Getting personal: Half of online retailers say they’ve got personalization down pat

But The E-tailing Group finds one in eight e-retailers rate themselves as amateurs.

Posted 11/30/2011Stefany MoorePost a comment

Related Searches:Product Recommendations | Recommendations

/ Marketing

A remarketing e-mail series helps Lucky Brand recapture customers

A timed series of e-mails generated three times the sales of one-time reminders.

Posted 11/22/2011Allison EnrightPost a comment

Related Searches:Seewhy | Retargeting | Remarketing