/ Marketing

SmileyCookie.com tempts wavering shoppers via e-mail

The campaign boosts sales by 15%.

Posted 05/10/2012Katie DeatschPost a comment

Related Searches:Listrak | E-mail Marketing

/ E-Retailers

Home improvement e-retailer triples traffic in three months

Retargeting and highly specific paid ads spur growth for SustainableSupply.com.

Posted 04/04/2012Stefany Moore1 comments

Related Searches:Volusion | Sustainable Supply | Sustainability

/ Technology

Targeted ad provider Intent Media raises $20 million

Intent will use the capital to hire engineers and analysts, and to fund expansion.

Posted 11/10/2011Thad RueterPost a comment

/ E-Retailers

Few e-retailers pursue shoppers who abandon shopping carts

Less than 15% of Top 1000 web retailers send follow-up e-mails.

Posted 11/08/2011Stefany Moore2 comments

Related Searches:Listrak | Remarketing | Shopping Cart Abandonment

/ Technology

eCampus goes to school on effective pricing and ads

The web-only retailer of textbooks kicks up conversion rates with targeted marketing.

Posted 09/15/2011Paul DemeryPost a comment

Related Searches:Ecampus | Textbooks

/ Technology

Consumers seem willing to spend more this holiday season, but retailers must do their part

A Coremetrics reports urges stronger retailer focus on retargeting and mobile commerce.

Posted 06/23/2011Thad RueterPost a comment

/ Marketing

Personalized ads might carry less power than previously thought, an M.I.T study says

Retargeting depends as much on timing as on promoting the right products, researchers say.

Posted 06/03/2011Thad RueterPost a comment

/ Marketing

Video ads help market a redesigned brand

Belk used expandable video ads to promote holiday fashions and the retailer’s new logo.

Posted 05/04/2011Allison Enright2 comments