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/ Marketing
Survey quantifies the offline shopping impact of positive online reviews
Consumers will spend at least 20% more when a service gets an excellent rating in an online review,according to a survey by comScore and advertising research firm The Kelsey Group.
Posted 12/06/2007Don DavisPost a comment
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/ Technology
Survey probes what motivates online product reviewers
A Bazaarvoice/Keller Fay Group study finds online reviewers are more inclined to want to help the online community than to seek a platform for bashing a brand.
Posted 11/30/2007Don DavisPost a comment
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/ Press Release
ConsumerSearch.com Helps Value-Conscious Shoppers Find the Best Bets This Holiday Season
NEW YORK, November 20, 2008 - ConsumerSearch.com (www.ConsumerSearch.com) today launched a complete redesign that will further help value-conscious shoppers by making it easier to access the reviews and analysis the site has amassed on a wide range of products and services. ConsumerSearch.com, owned by The About Group, collects the best editorial and user-generated product reviews, analyzes their picks and recommends what to buy in over 340...
Posted 12/01/2008
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/ Press Release
Buzzillions Provides No-Guess Shopping In Tough Economy
Buzzillions.com Product Reviews Site Now offers Top-10 Owner-Generated Recommendations in 2600 Categories October 29, 2008, San Francisco – With another Holiday season fast upon us, consumers will soon be faced with questions such as “should I buy Joey the ‘Ultimate Bumblebee’ Transformer or the ‘Optimus Prime’ Transformer?” Or, “will Annie love the Barbie Island Princess doll or the Barbie Magic Wings doll?” What’s the chance they’ll make the...
Posted 10/31/2008
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