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Road Runner Sports boosts e-mail open rates for first-time buyers

A decision to limit e-mail messages and customize content to first-time buyers has helped Road Runner Sports Inc. increase open rates and average order values for the group.

Posted 07/20/2006Paul DemeryPost a comment

A decision to limit e-mail messages and customize content to first-time buyers has helped Road Runner Sports Inc. increase open rates and average order values for the group.

/ Marketing

Road Runner Sports boosts conversions, cuts costs with online catalog

Using technology from RichFx, Road Runner Sports launched an online version of its print catalog that drives some of the site’s highest conversion rates. Now, it`s testing the effect of scaling back on print catalog mailings.

Posted 10/18/2005Mary WagnerPost a comment

Using technology from RichFx, Road Runner Sports launched an online version of its print catalog that drives some of the site’s highest conversion rates. Now, it`s testing the effect of scaling back on print catalog mailings.

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