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/ Marketing

For classic cars, the web races ahead with FossilCars.com

It may sound like a place for dinosaurs, but FossilCars.com is zooming along as a place to buy vintage motor vehicles, with first quarter car sales up 20% over last year, president and founder David Schon says.

Posted 06/09/2009Katie DeatschPost a comment

It may sound like a place for dinosaurs, but FossilCars.com is zooming along as a place to buy vintage motor vehicles, with first quarter car sales up 20% over last year, president and founder David Schon says.

/ Marketing

Social computing and online video provide powerful tool for e-retailers

While Youtube.com is proving that online video is a powerful way to engage consumers and draw traffic to a web site, other e-commerce sites can also leverage video to better relate to their customers, Forrester Research says in a new study.

Posted 01/18/2007Paul DemeryPost a comment

While Youtube.com is proving that online video is a powerful way to engage consumers and draw traffic to a web site, other e-commerce sites can also leverage video to better relate to their customers, Forrester Research says in a new study.

Ford’s web traffic explodes following latest financing promotion

Traffic on Ford Motor Co.’s network of web sites, including dealer sites, grew 70% and new inventory searches grew 100% during the week following the launch of Ford`s current “0% financing for 72 months” promotion.

Posted 09/18/2006Kurt PetersPost a comment

Traffic on Ford Motor Co.’s network of web sites, including dealer sites, grew 70% and new inventory searches grew 100% during the week following the launch of Ford`s current “0% financing for 72 months” promotion.

/ Technology

Hummer tops the list of best auto manufacturer sites

Hummer.com provides online car shoppers with the deepest combination of content and best array of self-help tools, according to new research from J.D. Power.

Posted 07/07/2006Kurt PetersPost a comment

Hummer.com provides online car shoppers with the deepest combination of content and best array of self-help tools, according to new research from J.D. Power.

/ Technology

Used car buyers prefer web surfing to paper shuffling

More than twice as many late-model used vehicle buyers find the car, truck or SUV they purchase through the Internet than both newspaper and magazine classified ads combined, according to a new study from J.D. Power and Associates.

Posted 05/31/2006Mark BrohanPost a comment

More than twice as many late-model used vehicle buyers find the car, truck or SUV they purchase through the Internet than both newspaper and magazine classified ads combined, according to a new study from J.D. Power and Associates.

/ Technology

How online browsing data helped Subaru manage Tribeca campaign

With data from Compete Inc. that showed how consumers were clicking through about 25 automotive-related web sites, Subaru of America was able to determine interest in its new B9 Tribeca and modify its marketing campaign, Subaru says.

Posted 03/14/2006Kurt PetersPost a comment

With data from Compete Inc. that showed how consumers were clicking through about 25 automotive-related web sites, Subaru of America was able to determine interest in its new B9 Tribeca and modify its marketing campaign, Subaru says.

FordDirect revs up Internet leads in 2005

In all, more than 250,000 new Ford, Lincoln and Mercury vehicles were sold through FordDirect Internet referrals last year, up 15% from 2004. That total represents about 10% of Ford’s 2005 retail sales, says FordDirect president Steve St. Andre.

Posted 02/14/2006Kurt PetersPost a comment

In all, more than 250,000 new Ford, Lincoln and Mercury vehicles were sold through FordDirect Internet referrals last year, up 15% from 2004. That total represents about 10% of Ford’s 2005 retail sales, says FordDirect president Steve St. Andre.

ZAP uses eBay to launch Europe’s Smart Car in the U.S.

ZAP, a company that specializes in selling fuel-efficient motor vehicles, is using eBay.com to launch the first U.S. sale of its Americanized version of Europe’s popular 2-seat, 8-foot-long, 60 mpg Smart Car, before starting a dealer network.

Posted 06/22/2005Kurt PetersPost a comment

ZAP, a company that specializes in selling fuel-efficient motor vehicles, is using eBay.com to launch the first U.S. sale of its Americanized version of Europe’s popular 2-seat, 8-foot-long, 60 mpg Smart Car, before starting a dealer network.

Porsche promotion drives up traffic for Bluefly

Taking a turn from its usual sweepstakes for designer apparel or handbags, Bluefly is running an online win-a-Porsche game that’s outperforming other promotions and building repeat traffic from men as well as women, CEO Melissa Payner says.

Posted 05/05/2005Paul DemeryPost a comment

Taking a turn from its usual sweepstakes for designer apparel or handbags, Bluefly is running an online win-a-Porsche game that’s outperforming other promotions and building repeat traffic from men as well as women, CEO Melissa Payner says.

Related Searches:Eprize

/ Technology

Why auto research sites are putting the pedal to the metal on new features

The trend of more car dealers and third-party automotive research sites rolling out new comparison tools, enhanced images and more information reflects rising consumer demand for better ways to shop online, says Friedman-Swift Associates.

Posted 09/24/2004Kurt PetersPost a comment

The trend of more car dealers and third-party automotive research sites rolling out new comparison tools, enhanced images and more information reflects rising consumer demand for better ways to shop online, says Friedman-Swift Associates.

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