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Robert Passikoff

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  • Amazon Prime’s price hike clips member satisfaction

    / Marketing

    Amazon Prime’s price hike clips member satisfaction

    After the retailer raised the annual fee for its free, two-day shipping program by $20 last week, Prime members are rating the brand significantly lower in terms of value and loyalty, a survey says. "This is the classic example of when you delight someone and then that delight becomes an expectation,” says Brand Keys president Robert Passikoff. “When you don’t meet the expectations you disappoint them.”

    Posted 03/17/2014Amy DustoPost a comment

    After the retailer raised the annual fee for its free, two-day shipping program by $20 last week, Prime members are rating the brand significantly lower in terms of value and loyalty, a survey says. "This is the classic example of when you delight someone and then that delight becomes an…

    Related Content:Amazon Prime

  • Shoppers get online for back-to-school shopping

    / Technology

    Shoppers get online for back-to-school shopping

    Consumers increasingly prefer the web for buying school supplies, a survey says.

    Posted 08/07/2012Paul DemeryPost a comment

    Consumers increasingly prefer the web for buying school supplies, a survey says.

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