Planting Roots in social networks draws traffic to Roots.com

Roots Canada, the apparel manufacturer and retailer that equips the U.S. Olympic Team, is drawing large amounts of web visitors to Roots.com by placing content on sites like ThisNext.com and TotallyLoveIt.com, director of e-commerce James Connell says.

Posted 04/19/2007Paul DemeryPost a comment

/ Technology

At Roots, in-store kiosk contest introduces shoppers to new web site

After serving its Canadian online market for years through Sears.ca, apparel retailer Roots has launched its own Canadian site on IBM’s Global Merchant platform and is promoting it through an online contest on in-store kiosks.

Posted 12/21/2006Kurt PetersPost a comment

Toronto-based Roots gets 20% boost in online sales

Toronto-based Roots Canada Limited is getting a 15-20% boost on online sales to U.S. consumers due to its sales of official licensed apparel for the U.S. Olympic Team, the retailer says.

Posted 02/09/2006Paul DemeryPost a comment

Olympics retailer Roots looks to expand custom orders on web

Roots Canada Ltd., the multi-channel retailer of apparel for Olympics teams and their fans, is turning to the web to increase U.S. sales through customized orders – the fastest-growing multi-channel strategy among specialty retailers, a study says.

Posted 01/19/2004Kurt PetersPost a comment

Breaking Out

The web is allowing retailers to extend product lines—from selling a deeper assortment of CDs and DVDs to offering custom merchandise.

Posted 02/04/2004Internet RetailerPost a comment