Napster To Go subscription service launches in $30 million ad campaign

Following a pilot launch last fall, Napster kicked off its digital music portable subscription service, Napster To Go, this week in a $30 million ad campaign including a Super Bowl ad and marketing support from Dell and other makers of MP3 media players.

Posted 02/08/2005Kurt PetersPost a comment

/ E-Retailers

Napster tunes up new image with new “NAPS” stock symbol

Following its sale last month of its Roxio consumer software division, Napster has completed its move to focus on its Napster digital music brand with a change in its stock symbol from ROXI to NAPS.

Posted 01/03/2005Kurt PetersPost a comment

Napster continues to build its reach into universities

To build on its metamorphosis from a renegade file-sharing service to a legitimate seller of digital music, Napster continues to build its presence in the college community.

Posted 12/14/2004Kurt PetersPost a comment

Napster and Blockbuster offer music and DVDs with single card at RadioShack

Napster, Blockbuster Inc. and RadioShack are teaming up to offer a single gift card good for both music and movie services. The Digital Duo card will initially be offered exclusively at the more than 5,000 RadioShack stores.

Posted 11/23/2004Kurt PetersPost a comment

/ E-Retailers

Napster’s Q2 revenue rises 18% from Q1

Napster’s sales of digital music and related hardware reached $9.3 million for the second quarter ended Sept. 30, a rise of 18% from $7.9 million in the first quarter, parent company Roxio says.

Posted 11/05/2004Kurt PetersPost a comment

/ Technology

Digital music sales to increase sixfold to $1.7 billion by 2009

No wonder there’s so much competition for digital music downloads: Sales will grow sixfold to $1.7 billion by 2009 from $270 million this year, Jupiter Research reports.

Posted 08/12/2004Kurt PetersPost a comment

Roxio sheds software development to focus on Napster

Roxio Inc., parent of Napster, is selling its software division to focus on the music business. It will change its name to Napster.

Posted 08/10/2004Paul DemeryPost a comment

The digital music leaders take different approaches to a hit market

Executives of Napster and iTunes delivered keynote addresses to the eTail 2004 East Conference in Fort Lauderdale this week, outlining their approaches to a hot online market.

Posted 08/05/2004Kurt PetersPost a comment