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1 - 10 of 22 Results
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/ Technology
Many shoppers don`t understand Really Simple Syndication, study shows
About half of marketers offer RSS feeds that let consumers opt in to receive information, but only 11% of consumers use RSS. RSS can be an effective way to reach ad-avoiding consumers, so educating them about it is worth the effort, a new study says.
Posted 11/04/2008Katie DeatschPost a comment
Related Searches:Rss
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/ Marketing
To engage shoppers, Laskys.com adds interactive visitor polls and quizzes
Laskys.com, a U.K.-based online home-entertainment systems retailer, has introduced interactive visitor polls and quizzes to its site to build repeat business. It also plans to roll out Web 2.0 features such as blogs and RSS news feeds.
Posted 09/06/2007Paul DemeryPost a comment
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/ Technology
How IT managers view five top Web 2.0 technologies
RSS rated highest with IT managers in a Forrester survey, cited as having substantial business value by 23%. Blogging came in last, cited by 11%.
Posted 08/14/2007Kurt PetersPost a comment
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/ Marketing
Personal Creations gets up close and personal with RSS
Using technology from SimpleFeed, Personal Creations is launching an RSS program to help promote the retailer’s holiday gifts offerings.
Posted 11/01/2006Mark BrohanPost a comment
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/ Technology
Use of RSS rising among marketers, a Jupiter survey finds
11% of e-marketers surveyed publish RSS already, while another 25% say they will add RSS within a year. Given issues attached to e-mail delivery, marketers should plan their RSS strategy now, says Jupiter.
Posted 06/22/2006Mary WagnerPost a comment
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/ Marketing
RSS subscriptions double since January at DVDEmpire.com
E-mail’s not the only way e-retailers are reaching out to customers. At DVDEmpire.com, RSS subscriptions are rising and so are customer suggestions on content.
Posted 04/27/2006Mary WagnerPost a comment
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/ Marketing
RSS gives PriceRunner search marketing results without SEM costs
PriceRunner uses RSS ad platform Pheedo to deliver targeted, contextual sponsored listings along with user-subscribed content and gets a competitive ROI.
Posted 03/07/2006Kurt PetersPost a comment
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/ E-Retailers
Hammacher Schlemmer considering feeding customers
Hammacher is looking for new ways to connect with web shoppers and is considering alternatives including RSS feeds, says Dayna Bateman, director of Internet marketing.
Posted 02/22/2006Mark BrohanPost a comment
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/ E-Retailers
Burpee cultivates a new channel in RSS
One of retail’s oldest brands became one of the first to offer an RSS feed to its customers when Burpee.com launched a feed early last year. Revenue off traffic from the feed is up 200% since last spring.
Posted 12/16/2005Kurt PetersPost a comment
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/ Marketing
DVD Empire turns up the volume on customer service
With annual sales of about $30 million, DVD Empire is adding better search and enhancing its RSS and customer service programs to attract more shoppers of DVDs, CDs and games.
Posted 12/07/2005Mark BrohanPost a comment
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