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  • In-vesting in a web site

    The web has long been touted as the ultimate one-to-one medium. Seattle-based Rivers West, which makes fleece apparel, hopes to prove that’s true. Shoppers at riverswest.com can create their own $100 vests, choosing from more than 5,000 combinations of eight basic styles. Rather than warehouse all these combinations, Rivers West manufactures the vests to order. The company tells buyers to allow two weeks. Rivers West has done no marketing and is...

    Posted 12/26/2000Don DavisPost a comment

    The web has long been touted as the ultimate one-to-one medium. Seattle-based Rivers West, which makes fleece apparel, hopes to prove that’s true. Shoppers at riverswest.com can create their own $100 vests, choosing from more than 5,000 combinations of eight basic styles. Rather than warehouse…

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