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21 - 30 of 728 Results
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/ Technology
Where will web investments go this year? Analytics, ratings and reviews
As the web becomes a top sales channel for many businesses it’s also becoming a top priority for investment, a new poll from Forrester Research Inc. finds. Specifically, companies plan to prioritize analytics, ratings and reviews this year.
Posted 03/25/2010Katie DeatschPost a comment
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/ E-Retailers
Title Nine scores with coordinated e-mail, Facebook and Twitter campaigns
When the women’s apparel retailer launched an e-mail marketing campaign last Sunday for its new summer line including dresses, shorts and swimsuits, it used a single marketing application to simultaneously post the same marketing material on Facebook.
Posted 03/18/2010Katie DeatschPost a comment
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/ E-Retailers
Artbeads.com posts an 8% increase in 2009 sales
Artbeads.com boosted sales by 8% to $18.9 million in 2009. The company credits improved site search and navigation, and new features such as an Answer Box where shoppers can ask and answer questions.
Posted 03/17/2010Bill BriggsPost a comment
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/ E-Retailers
E-commerce overtook catalog sales for the first time at L.L. Bean
Internet sales surpassed catalog orders at L.L. Bean for the first time in 2009, assisted by web upgrades including developing its presence on social media sites Facebook and Twitter to better engage online customers and build brand awareness.
Posted 03/17/2010Bill BriggsPost a comment
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/ Technology
Social media helps National Business Furniture get close to customers
Dean Stier, marketing director, catalog brands, National Business Furniture, will talk at the Internet Retailer Conference about the best way to book more business and create a new marketing face by using Twitter, Facebook and YouTube.
Posted 03/10/2010Mark BrohanPost a comment
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/ Marketing
Spending on social media increases, but companies struggle with ROI
Even though 81% of companies say they plan to increase spending on social media over the next year, most of those companies are still struggling to figure out how to measure their return on investment, says web marketing consultants E-consultancy.
Posted 02/26/2010Zak StamborPost a comment
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/ E-Retailers
An online gardening retailer’s social marketing campaign boosts its sales
A month after launching a social networking marketing campaign, Outsidepride.com is seeing its sales rise.
Posted 02/09/2010Zak StamborPost a comment
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/ E-Retailers
A party on Twitter brings customers to Organize.com
Organize.com invited 800 close friends to its latest social marketing event–a two-hour Twitter party–and came away with 323 orders and $15,000 in incremental sales as a result.
Posted 01/20/2010Mark BrohanPost a comment
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/ E-Retailers
Search marketing and customer surveys offer bright spots at Bulbs.com
Bulbs.com initiated a search marketing strategy that has helped improve ROI by 30% and customer satisfaction surveys to help improve site search.
Posted 01/20/2010Mark BrohanPost a comment
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/ E-Retailers
The web helped Williams-Sonoma celebrate the holidays with higher sales
Holiday direct marketing sales grew for Williams-Sonoma, and that boost in revenue should help Williams-Sonoma end Q4 with a 13.0% increase in e-commerce revenue, projects Internet Retailer. For the year, web sales will likely be down 9.5%.
Posted 01/20/2010Mark BrohanPost a comment
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