/ Technology

Taco Bell offers a large m-commerce menu

Be innovative and distinct, advises a Taco Bell executive and MMCF 2012 speaker.

Posted 07/20/2012Bill SiwickiPost a comment

/ Technology

The Postal Service unwraps a 2-D bar code promotion for the holidays

It's good timing as bar code scans via ScanLife’s app hit 16 million in Q2.

Posted 07/18/2012Bill SiwickiPost a comment

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Taco Bell cooks up edible QR codes

The chain creates ads with 2-D bar codes made up of avocados and lemons.

Posted 07/10/2012Bill Siwicki1 comments

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ScanLife bar code scans increase 160% in Q1 2012

5.2 million consumers worldwide scanned a 1-D or 2-D bar code, Scanbuy finds.

Posted 05/17/2012Bill Siwicki1 comments

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Bar code scanning goes through the roof

2011 registered a 297% increase over 2010 via the ScanLife reader, Scanbuy reports.

Posted 02/01/2012Bill SiwickiPost a comment

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A tasty promotion nets more than 420,000 QR code scans

The Taco Bell/MTV offer tops the charts for campaigns run by Scanbuy.

Posted 11/09/2011Kevin Woodward1 comments

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Ford using 2-D bar codes to drive attention to 2012 Ford Focus

Consumers collect five codes to enter a contest to win awards show tickets.

Posted 06/09/2011Kevin WoodwardPost a comment

/ Technology

Scanbuy nets $5 million in financing

The mobile bar code firm says its mobile app resides on 35 million devices.

Posted 04/21/2011Kevin WoodwardPost a comment