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1 - 10 of 11 Results
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/ E-Retailers
Scholastic hires a vice president for e-books and e-commerce
Jenny Frost has held high-level jobs within the publishing industry.
Posted 05/21/2012Thad RueterPost a comment
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/ Marketing
Scholastic’s site redesign targets teachers
Upgrades seek better access to free content and teaching resources.
Posted 10/21/2011Internet RetailerPost a comment
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/ E-Retailers
Scholastic books two e-commerce staffing changes
Dani Nadel heads digital marketing, while Tom Burke is chief e-commerce officer.
Posted 10/05/2011Thad RueterPost a comment
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/ E-Retailers
Scholastic hires two execs tasked with international growth
Edie Perkins becomes vice president of international product development.
Posted 07/25/2011Thad RueterPost a comment
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/ Marketing
Harry Potter casts his spell online
Author J.K. Rowling partners with Sony to launch Pottermore.com, which will sell e-books and more.
Posted 06/23/2011Nesli KarakusPost a comment
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/ Marketing
Scholastic to invest $20 million in web technology
The publisher and retailer of books, magazines and educational materials will expand its consumer offerings.
Posted 08/17/2010Bill BriggsPost a comment
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/ CONTENT_ROOT
Scholastic web sales top $450 million in 2008
Scholastic, which grew e-commerce revenue by 14.6% in 2008, is developing a new online lesson plan for 2009. Heading the list is rebuilding its primary online book club.
Posted 01/28/2009Bill BriggsPost a comment
Related Searches:E Commerce Lesson Plans
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/ Marketing
Brand and multiple audiences drive site design at Scholastic.com
A new initiative at Scholastic.com positions it to grow sales among parents while keeping teachers in the loop, says Judy Newman, president of Scholastic Book Clubs.
Posted 01/22/2009Paul DemeryPost a comment
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/ Technology
Scholastic turns the page on more digital publishing ventures
Scholastic is developing an aggressive plan to become a bigger publisher of digital media, says eScholastic president Seth Radwell.
Posted 02/13/2008Mark BrohanPost a comment
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Books/Film/Music
Teaching an old category new tricks
Posted 11/21/2009Internet RetailerPost a comment
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