/ Technology

Yahoo increases search engine market share in the first quarter

Increased advertising from outside the U.S. contributed to a 12% increase in the number of first-page advertisers for Yahoo during the first quarter, according to research firm AdGooroo.

Posted 04/15/2010Paul DemeryPost a comment

/ Technology

Paid search activity takes a sudden turn for the better, NetElixir says

In July and August shoppers were clicking on paid search ads more than they had from January through June, the search engine marketing firm says. As a result, it has revised its year-over-year holiday season click-through rate forecast to a 7-10% jump.

Posted 09/29/2009Katie DeatschPost a comment

/ E-Retailers

Top 500 retailers have a firm grip on paid search advertising

Top 500 retailers held 51 of the top slots in the paid search category, according to a study and ranking of keyword use by top retailers published in the 2010 Internet Retailer Search Marketing Guide.

Posted 08/12/2009Mark BrohanPost a comment

Related Searches:Autoanything

/ E-Retailers

My1Stop.com zeroes out its paid search budget and still increases sales

Instead of spending $30,000 a month on paid search ads, the online printing services retailer focused on boosting its rankings in natural search results. That paid off with a 40% increase in revenue last year.

Posted 08/07/2009Don DavisPost a comment

/ E-Retailers

Being specific and being negative boosts paid-search, Golfballs.com says

The more specific a retailer can be with keywords in ad campaigns, the more relevant ads become for consumers and the more likely consumers are to convert into buyers, says Golfballs.com`s Steven Broussard. Negative keywords boost ROI, too, he says.

Posted 06/18/2009Paul DemeryPost a comment

/ Technology

More flowers and gifts searchers bought for Mom, but spent less

During the four weeks preceding Mother’s Day, conversion on paid search keywords for several retailers in the flowers and gifts category was 7.6%, up from 7.2% during the same period in 2008, NetElixir says. However, average order value was down $11.40.

Posted 05/27/2009Katie DeatschPost a comment