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1 - 4 of 4 Results
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Search professionals wearing “too many hats,” says iProspect president
A Jupiter survey sponsored by search marketing company iProspect finds search professionals perform an average of five additional job functions beyond SEM. The top, web site design, was cited by 58% of those survyed.
Posted 05/22/2006Mary WagnerPost a comment
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/ Technology
Top search rankings convey brand value to consumers, iProspect says
56% of users expect to find top brands in top listings. Lesser-known brands can boost brand equity with higher search rankings, says iProsepct.
Posted 07/30/2002Kurt PetersPost a comment
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Retailers are planning to spend more time figuring out the mysteries of natural search
By 2013, search engine marketers will spend an estimated $3.85 billion on search engine optimization programs, an increase of 111.5% from an estimated $1.82 billion in 2009, eMarketer reports.
Posted 04/30/2009Internet RetailerPost a comment
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The measure of search marketing—the consumers’ and the retailers’ view
Two new surveys of consumers and marketers shed new insight into the state of search engine marketing.
Posted 05/31/2006Internet RetailerPost a comment
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