/ Marketing

Google tries to crack down on ‘web spam’

The change will require some retailers to tweak their search tactics.

Posted 02/03/2011Thad RueterPost a comment

/ Marketing

Coordinating paid and organic channels helps reduce SeeHere.com’s acquisition costs

The efforts helped the drive better brand recognition, the retailer says.

Posted 02/03/2011Zak StamborPost a comment

Related Searches:Checkout Best Practices

/ Marketing

Getting a broader look at paid search results

Many channels can contribute to a sale, and retailers are getting better at giving credit.

Posted 02/03/2011Paul DemeryPost a comment

/ Marketing

Search marketing enters a new era

Online shoppers are searching in new ways, and marketers must adapt, Forrester Research says.

Posted 02/02/2011Zak StamborPost a comment

/ Technology

Google to cast a wide employment net in 2011

The search engine plans to hire more than 6,000 workers, a record annual amount.

Posted 01/26/2011Thad RueterPost a comment

/ Marketing

Paid search pays off over the holidays

Budgets were up 52% during November and December, and related sales rose 69%.

Posted 01/13/2011Allison EnrightPost a comment

/ Marketing

How to measure and optimize a web site without spending too much

A design conference speaker will highlight free and inexpensive analytics tools.

Posted 11/15/2010Katie DeatschPost a comment

Related Searches:Roi Revolution

/ Marketing

Mobile search and display ad spending to hit $816 million this year

A new Forrester Research study says spending will top $2.75 billion in 2015.

Posted 11/10/2010Bill SiwickiPost a comment