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Search engine marketing, Last 6 Months

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1 - 4 of 4 Results

  • Pictures prove their worth in search marketing

    / Marketing

    Pictures prove their worth in search marketing

    Spending on image-based product ads increased 69% year over year in Q1 2014 while text-based ad spending increased just 6%. And clicks followed suit.

    Posted 04/16/2014AbCallardPost a comment

    Spending on image-based product ads increased 69% year over year in Q1 2014 while text-based ad spending increased just 6%. And clicks followed suit.
  • W.W. Grainger kicks up performance of non-branded search ads

    / B2B

    W.W. Grainger kicks up performance of non-branded search ads

    With new paid-search campaigns it ran in the fourth quarter of last year, the distributor of maintenance, repair and operations products increased by about tenfold conversion rates and click-through rates on ads not based on Grainger brand keywords, vice president of digital marketing Parvez Patel says.

    Posted 04/15/2014Paul DemeryPost a comment

    With new paid-search campaigns it ran in the fourth quarter of last year, the distributor of maintenance, repair and operations products increased by about tenfold conversion rates and click-through rates on ads not based on Grainger brand keywords, vice president of digital marketing Parvez Patel…

    Related Content:Grainger

  • Bing goes up against Google with its own Product Ads program

    / Marketing

    Bing goes up against Google with its own Product Ads program

    The ads, which looks similar to Google’s Product Listing Ads, let marketers feature product images and descriptions across Yahoo and Bing search results. Bing has tested the new ad format across more 140 million ads from hundreds of advertisers. It’s also launched a mobile version.

    Posted 04/03/2014Paul DemeryPost a comment

    The ads, which looks similar to Google’s Product Listing Ads, let marketers feature product images and descriptions across Yahoo and Bing search results. Bing has tested the new ad format across more 140 million ads from hundreds of advertisers. It’s also launched a mobile version.
  • Google updates its search display with fingers in mind

    / Marketing

    Google updates its search display with fingers in mind

    The search giant first rolled out yellow ad labels next to paid links on smartphones and tablets, and in recent months the labels have also begun appearing on desktops. The change is a subtle shift from helping users follow links by clicking on underlined text to tapping a target instead.

    Posted 03/13/2014Amy DustoPost a comment

    The search giant first rolled out yellow ad labels next to paid links on smartphones and tablets, and in recent months the labels have also begun appearing on desktops. The change is a subtle shift from helping users follow links by clicking on underlined text to tapping a target instead.

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