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/ Technology

Marketers plan to spend 14% more on search engine ads this year

Spending on search engine marketing will reach $16.6 billion this year in North America, up nearly 14% from $14.6 billion for 2009, according to a new survey from SEMPO and Econsultancy.

Posted 03/26/2010Zak StamborPost a comment

Spending on search engine marketing will reach $16.6 billion this year in North America, up nearly 14% from $14.6 billion for 2009, according to a new survey from SEMPO and Econsultancy.

/ Technology

New search venues and increased targeting driving more ad spending online

A new survey sponsored by the Search Engine Marketing Professional Organization finds rising interest in behavioral and demographic ad targeting plus social and mobile search.

Posted 04/08/2009Paul DemeryPost a comment

A new survey sponsored by the Search Engine Marketing Professional Organization finds rising interest in behavioral and demographic ad targeting plus social and mobile search.

/ Technology

Search marketing organization elects officers

Jeffrey Pruitt of marketing firm iCrossing returns as president of the Search Engine Marketing Professional Organization. Search marketing veteran Dana Todd will serve as chairperson and DoubleClick’s Dave Fall as vice president.

Posted 03/17/2008Katie DeatschPost a comment

Jeffrey Pruitt of marketing firm iCrossing returns as president of the Search Engine Marketing Professional Organization. Search marketing veteran Dana Todd will serve as chairperson and DoubleClick’s Dave Fall as vice president.

/ Technology

Search engine marketing spending exceeds 2007 projections, survey finds

Spending on search engine marketing reached $12.2 billion in 2007, up from $9.4 billion in 2006 and topping an earlier projection of $11.5 billion, finds the Search Engine Marketing Professional Organization.

Posted 03/17/2008Katie DeatschPost a comment

Spending on search engine marketing reached $12.2 billion in 2007, up from $9.4 billion in 2006 and topping an earlier projection of $11.5 billion, finds the Search Engine Marketing Professional Organization.

/ E-Retailers

Vintage Tub & Bath lets interns loose on its search program—and sales rise

Stretched for enough professional staff to max out search marketing, e-retailer Vintage Tub & Bath trains its college interns to help and realizes an 11% sales uptick.

Posted 02/28/2008Paul DemeryPost a comment

Stretched for enough professional staff to max out search marketing, e-retailer Vintage Tub & Bath trains its college interns to help and realizes an 11% sales uptick.

Related Searches:Vintage Tub And Bath

/ Technology

Search marketing budgets rising, with many over $200,000, SEMPO says

One third of in-house managers of search engine marketing programs at retailers and other companies are managing budgets of more than $200,000, opening an opportunity for managers to earn salaries from $100,000 to over $200,000, SEMPO reports.

Posted 01/24/2008Paul DemeryPost a comment

One third of in-house managers of search engine marketing programs at retailers and other companies are managing budgets of more than $200,000, opening an opportunity for managers to earn salaries from $100,000 to over $200,000, SEMPO reports.

Online training helps to address dearth of search marketing pros

The Search Engine Marketing Professional Organization already is offering an online course in search marketing basics. Next month, it will add courses in advanced search advertising and advanced search engine optimization.

Posted 02/08/2007Paul DemeryPost a comment

The Search Engine Marketing Professional Organization already is offering an online course in search marketing basics. Next month, it will add courses in advanced search advertising and advanced search engine optimization.

Search marketing professionals group names its 2006 board

The Search Engine Marketing Professional Organization has elected its 2006 board of directors. Seven of 13 members return for a second term.

Posted 03/13/2006Kurt PetersPost a comment

The Search Engine Marketing Professional Organization has elected its 2006 board of directors. Seven of 13 members return for a second term.

Search engine marketing industry gets a trade group

Some 300 service providers in paid search and search optimization are forming the Search Engine Marketing Professional Organization.

Posted 08/06/2003Kurt PetersPost a comment

Some 300 service providers in paid search and search optimization are forming the Search Engine Marketing Professional Organization.

Training a new generation of search marketing pros

As the number of search marketing pros dwindles amid strong demand for search marketing expertise, the Search Engine Marketing Professional Organization is offering new training courses.

Posted 02/28/2007Internet RetailerPost a comment

As the number of search marketing pros dwindles amid strong demand for search marketing expertise, the Search Engine Marketing Professional Organization is offering new training courses.

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