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/ Marketing
Merchants offer tips on web design and search engine strategies
Speakers at this year’s Internet Retailer Web Design ‘09 Conference in Miami Beach, FL, shared tips on everything from home page design to ways to cozy up to the search engines.
Posted 01/22/2009Paul DemeryPost a comment
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Officefurniture.com lifts sales from natural search by 35%
A new marketing strategy integrates paid and natural search efforts at Officefurniture.com. Keywords that perform well on one side become candidates for targeting on the other.
Posted 05/08/2007Paul DemeryPost a comment
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/ Technology
Fortune 100 are not using Internet search effectively, says Oneupweb study
Only 13 of The Fortune Top 100 American companies have web sites well-optimized for search engines, says a new study from Oneupweb, a search engine optimization and marketing company.
Posted 05/31/2005Kurt PetersPost a comment
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It’s search that drives sales at HomeClick.com
HomeClick’s best customers already know what they want. The online retailer helps them find those products at HomeClick.com versus elsewhere with a highly-targeted search strategy.
Posted 12/18/2002Kurt PetersPost a comment
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Speeding up a site`s entrance into search results
With paid fees, merchants get listed on engines faster. But getting high placements in search results remains a complex art: more than 100 page variables can come into play, says one search optimization provider.
Posted 04/11/2002Kurt PetersPost a comment
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/ Press Release
FORTUNE 100 ONLINE RETAILERS RISK LOSING SALES AND CUSTOMERS AS HOLIDAY SEASON APPROACHES
-- iProspect Study Finds These Fortune 100 Online Retailers Have Damaged Their Ability to be Found in Search Engines by Shoppers -- ARLINGTON, Mass. – November 15, 2001 – As more and more shoppers turn to the safety of the Internet as their mall of choice, online holiday sales are expected to increase by 43 percent this winter to reach $10 billion (NetRatings, 2001). However, according to a recent study on the Web site visibility of Fortune 100...
Posted 11/16/2001
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