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Keyword research drives 42% growth in natural search revenue for Park Seed

Revenue from paid search is up 85% over 12 months since the company’s keyword selection strategy incorporates keyword research data from vendor Wordtracker.

Posted 06/12/2007Don DavisPost a comment

Revenue from paid search is up 85% over 12 months since the company’s keyword selection strategy incorporates keyword research data from vendor Wordtracker.

/ Technology

Non-branded keywords can help convert searchers to buyers, study says

Many marketers focus only on the conversion rate of their branded keywords, but using non-branded terms in the search trail can help convert shoppers unfamiliar with a brand, a new study from 360i and SearchIgnite says.

Posted 05/25/2006Paul DemeryPost a comment

Many marketers focus only on the conversion rate of their branded keywords, but using non-branded terms in the search trail can help convert shoppers unfamiliar with a brand, a new study from 360i and SearchIgnite says.

/ Technology

Targeted PPC search and a site redesign boost conversions at Smoothfitness

Smoothfitness.com refines on-site creative and classifies searchers finding the site under different terms as researchers, shoppers or purchasers. Delivering them to the right pages on the site was a factor in tripling conversions.

Posted 03/30/2006Mary WagnerPost a comment

Smoothfitness.com refines on-site creative and classifies searchers finding the site under different terms as researchers, shoppers or purchasers. Delivering them to the right pages on the site was a factor in tripling conversions.

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