Pottery Barn pages indexed by Google balloon with new search engine program

Performics’ NSO Direct makes Pottery Barn brand pages crawler-friendly, boosting page indexing by Google as well as traffic and revenue from natural search. The technology creates a version of a web page that’s easier for search spiders to crawl.

Posted 04/19/2007Kurt PetersPost a comment

Related Searches:Potterybarn

/ Marketing

As more Europeans buy online, the online ad market expands

European marketers will spend 83 billion Euros on online advertising by 2011, says Jupiter Research. Search marketing will get the largest share of that.

Posted 11/02/2006Paul DemeryPost a comment

Less popular keywords may be more cost-efficient

Retailers should look beyond popular category terms when attempting to increase the visibility of keywords, says Scot Wingo, president of ChannelAdvisor Corp.

Posted 10/26/2006Paul DemeryPost a comment

/ Technology

Search engine marketing increased nearly 50% in Q2, study says

Search engine marketing continued to grow at a rapid pace during the second quarter, with conversions, search spending and impressions increasing nearly 50% year-over-year, according to the Performics 50 index.

Posted 10/03/2006Paul DemeryPost a comment

/ Marketing

New site search features help Carolina Rustica boost sales by 30%, it says

Carolina Rustica, an online retailer of wrought iron furniture and other home furnishings, has increased sales and traffic with a new site search application designed to improve site navigation and rankings in natural web search, the retailer says.

Posted 08/31/2006Paul DemeryPost a comment

/ Marketing

How Tool King built 4-fold increase in its number of search-indexed pages

To boost the impact of search engine marketing on its growth in sales, Tool King has expanded its listing of products and categories to increase its number of indexed pages four-fold to 64,000. it says.

Posted 08/03/2006Paul DemeryPost a comment

/ Technology

Edwin Watts mines search data to fine-tune merchandising

New site search functionality tracks what’s searched and clicked, then uses the resulting data to rank search results by popularity. 80% of searchers now are clicking through on the top five search results.

Posted 06/29/2006Bill BriggsPost a comment

/ Technology

Average CPK cost up about $6 in Q3 in DoubleClick’s Performics 50 Index

CPC costs are rising, but they represent only one aspect of marketer’s costs and return on paid search campaigns. Cost per keyword incorporates click volume for a broader view of keyword ownership value, says Performics.

Posted 11/23/2005Paul DemeryPost a comment