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  • Survey: Searching for better ROI

    Survey: Searching for better ROI

    The results of an Internet Retailer survey reveal that retail marketers will shift more of their budgets to Bing and Google’s new ad format and contend with changes in natural search in the year ahead.

    Posted 11/04/2013Thad RueterPost a comment

    The results of an Internet Retailer survey reveal that retail marketers will shift more of their budgets to Bing and Google’s new ad format and contend with changes in natural search in the year ahead.

    Related Content:Search Marketing

  • / E-Retailers

    Product images in site search window boosts conversions for BrickHouse

    When online retailer BrickHouse Security added an automated drop-down menu of textual results that appear when shoppers enter terms into its site search window, it boosted conversion rates. But adding product images to the menu broke open the bank, says Ryan Urban, manager of customer acquisition and analytics.

    Posted 04/29/2010Post a comment

    When online retailer BrickHouse Security added an automated drop-down menu of textual results that appear when shoppers enter terms into its site search window, it boosted conversion rates. But adding product images to the menu broke open the bank, says Ryan Urban, manager of customer acquisition…

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