/ E-Retailers

Sam Ash strikes the right note for search

The music instrument retailer builds up site content to encourage links from consumers’ own sites.

Posted 07/21/2011Thad RueterPost a comment

/ Technology

With more consumers toting tablets, mobile searches rise

Mobile paid search traffic is 12% of all paid search impressions, Perfomics says.

Posted 07/21/2011Kevin WoodwardPost a comment

/ Marketing

PriceGrabber grabs more profits through paid search

A new paid search management tool helps kick up conversion rates.

Posted 07/21/2011Paul DemeryPost a comment

/ Marketing

Retailers are ready to increase their Bing spending

An Internet Retailer survey finds 41% of merchants plan to shift their search spending.

Posted 07/21/2011Thad RueterPost a comment

/ Marketing

Heading into the holidays, retailers should freshen up their keyword bids, an expert says

Merchants should look back at the keywords that spurred sales during last year’s fourth quarter.

Posted 07/21/2011Zak StamborPost a comment

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/ Marketing

Companies are spending more on search, and outsourcing it more, too

The search marketing industry will grow 16% this year, report says.

Posted 07/21/2011Allison EnrightPost a comment

/ Technology

Facebook grabs another executive from Google

The social network names Tom Stocky director of product.

Posted 07/13/2011Zak StamborPost a comment

/ Marketing

Google takes on Facebook

The search giant today launched a social network called Google+.

Posted 06/28/2011Zak StamborPost a comment

/ Technology

Google’s search and ad services become the target of a U.S. antitrust investigation

The Federal Trade Commission issues a subpoena to the search engine giant.

Posted 06/24/2011Thad RueterPost a comment

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/ Marketing

IRCE 2011 Report: A retailer’s size poses no restrictions for search marketing

Smaller retailers can manage paid search in-house by testing and adjusting keywords.

Posted 06/16/2011Bill BriggsPost a comment