/ Technology

Digital marketing firm Rimm-Kaufman hires a Google veteran

John Shea will seek to sign Fortune 100 clients for the search marketer.

Posted 05/12/2011Thad RueterPost a comment

/ Technology

Search marketer Efficient Frontier buys social media firm Context Optional

The acquisition will lead to new services enabling retailers to manage Facebook campaigns.

Posted 05/04/2011Thad RueterPost a comment

/ Marketing

Retailers place hopeful bets on social marketing

Retailers will spend more this year on Facebook and other social networks, a report says.

Posted 05/03/2011Paul Demery1 comments

/ Marketing

Web shoppers are looking around more before buying, study suggests

Search marketing must be more precise because retailers are paying for more clicks, NetElixir says.

Posted 03/03/2011Don DavisPost a comment

Related Searches:Sem | Netelixir

/ Marketing

Keeping up with Google’s changing algorithms challenges search marketers

A search expert will discuss Google’s recent shifts at the Internet Retailer conference.

Posted 02/18/2011Mary WagnerPost a comment

/ Technology

Marketers remain hesitant to invest in some areas of direct marketing, a survey says

Marketers use e-mail and search marketing techniques more than social media.

Posted 02/18/2011Allison EnrightPost a comment

/ Marketing

Search marketing enters a new era

Online shoppers are searching in new ways, and marketers must adapt, Forrester Research says.

Posted 02/02/2011Zak StamborPost a comment

/ Technology

E-retailers project higher tech spending

62% of online retailers plan to increase technology spending in 2011, Forrester says.

Posted 01/31/2011Allison EnrightPost a comment

/ Technology

A big problem for e-retailers with a relatively simple solution

Many consumers mis-type domain names, and retailers should own domains those consumers often land on.

Posted 12/23/2010Don DavisPost a comment