/ Marketing

U.K. news site modifies its content to increase traffic

The site’s strategy to get picked up by Google News could help e-retailers.

Posted 08/31/2012Katie DeatschPost a comment

/ Marketing

Why Google + just became more important for retailers

Google adds data from its social network to search results.

Posted 01/16/2012Thad Rueter1 comments

Related Searches:Google Plus

/ Technology

iCrossing buys a Latin American digital marketing agency

Newly acquired Wallaby Group works with iCrossing on Coca Cola’s search marketing.

Posted 09/16/2011Thad RueterPost a comment

/ Technology

E-commerce grows, but some consumers seem less satisfied

Clutter on online retail sites shoulders some of the blame, says iPerceptions.

Posted 09/01/2011Thad RueterPost a comment

/ Technology

Marketers will spend more than $8 billion on mobile efforts by 2016, report says

Mobile will grow the fastest, but web marketers will still spend the most on search.

Posted 08/25/2011Allison Enright1 comments

/ Technology

Google’s search and ad services become the target of a U.S. antitrust investigation

The Federal Trade Commission issues a subpoena to the search engine giant.

Posted 06/24/2011Thad RueterPost a comment

Related Searches:Online Auctions Market Share

/ Marketing

Web shoppers are looking around more before buying, study suggests

Search marketing must be more precise because retailers are paying for more clicks, NetElixir says.

Posted 03/03/2011Don DavisPost a comment

Related Searches:Sem | Netelixir

/ Technology

Marketers remain hesitant to invest in some areas of direct marketing, a survey says

Marketers use e-mail and search marketing techniques more than social media.

Posted 02/18/2011Allison EnrightPost a comment